When it Comes to Planning, Longevity is Powerful.

Any diagnosis can feel overwhelming — but you don’t have to go through it alone.

The possibility that you or a loved one will face a major health challenge, like cancer or heart disease, is very real. But you are not powerless in the face of disease. Longevity Life+ is a genomic precision care membership program that puts the power back in your hands. Available now to Prudential policyholders, family, and friends. Yearly membership is $468.

Join Longevity

What are My Membership Benefits?

Your entry into clinical-grade genomic precision care — up to $30,000 in value, just $468 a year.

Discover What Your DNA Can Do

Get a clearer picture of your risk for cancer and heart disease with advanced DNA testing. We go beyond the basics to provide deep insights about your health, so your care plan is truly personalized.

DNA testing looks at more than 100 genes linked to cancer and cardiovascular conditions.
Targeted pharmacogenomics testing may identify the best medications for you based on your genetic profile, with maximum benefit and fewer side effects.

Prevention with Purpose

Prevention isn’t one-size-fits-all. Your Longevity Life+ membership is built around your unique risk factors, using advanced testing to detect illness early — or stop it before it starts.

Valuable information on prevention, according to your personal risk factors.
Estimated lifetime value up to $30,000 per member.
If cancer strikes, gain access to comprehensive genomic tumor and blood profiling to help you and your healthcare providers understand the molecular makeup of the cancer, and potentially become eligible for advanced treatment options.

Personalized Navigation & Support

From your very first results, you’ll have a team on your side. Our expert nurse navigators and licensed genetic counselors are here to guide you through every decision — no guesswork, no going it alone.

Licensed genetic counselors interpret your results and guide your membership.
If you are diagnosed, nurse navigators connect you to personalized resources and care, comprehensive genomics-based testing, and clinical trials.
Ongoing guidance before, during, and after diagnosis.

Longevity Life+ is a membership program. It is not an insurance product nor does it provide medical diagnoses.

Give yourself and your loved ones the power to live longer, healthier lives.

Enroll and Take Control

Simple Steps to Get Started

It's easy for you and your loved ones to go from enrollment to actionable insights.

Step

You're automatically eligible and can enroll with a few simple questions and payment. You'll have immediate access — no waiting period, no denials, and full benefits starting on day one.

Step

We send a kit to your home — just provide a saliva sample and return it with the prepaid label.

Step

You have the option to meet with a licensed genetic counselor to understand your individual risks and create a plan based on your results.

Step

If you have been diagnosed with cancer or cardiovascular disease by your physician, our nurse navigator service can connect you to personalized care, comprehensive genomics-based testing, and clinical trials.

Longevity Life+ is a membership program. It is not an insurance product nor does it provide medical diagnoses.

Get Your Test Kit Have more questions?

Empowering your Future

Who is eligible:

Prudential policyholders, family members, and friends in approved states.
Dependents age 26 and under are included in approved states.

State availability: AL, AR, AZ, CT, GA, IL, IN, IA, KS, KY, MD, MN, MS, NE, NJ, NM, ND, OH, PA, SC, SD, VT, WI, WY

No medical questions. No exclusions. No barriers. Because your health and peace of mind shouldn’t depend on your history.

How Does Genomic Testing Work?

Know the Facts

With Longevity Life+, you get clarity, confidence, and expert support—so the facts don’t define your future.

Nearly 40% of people in the U.S. will be diagnosed with cancer in their lifetime.

National Cancer Institute, “Cancer Statistics,” accessed July 14, 2025.

Nearly 47% of U.S. adults have high blood pressure — a key risk factor for heart disease.

American Heart Association, “Heart disease remains leading cause of death as key health risk factors continue to rise,” January 27, 2025.

Nearly half of recent cancer patients said they were overwhelmed and needed more support.

Wamberg Genomic Advisors Cancer Survey of 204 cancer patients and nonprofessional advocates fielded by Survey Sampling International, 2018.

Answers to Common Questions

Is this insurance?

No. It’s a membership program.

Will Prudential see my medical and genomic data?

No. Your genomic test results are protected by the Health Insurance Portability and Accountability Act (HIPAA). Results will not be shared with Prudential.

Are there any additional fees for the membership?

Yearly membership is $468 with no additional costs or fees.

Are there any specific eligibility requirements?

Yes. Prudential policyholders, family members, and friends must reside in an approved state.

State availability: AL, AR, AZ, CT, GA, IL, IN, IA, KS, KY, MD, MN, MS, NE, NJ, NM, ND, OH, PA, SC, SD, VT, WI, WY

Longevity Life+ is a membership program. It is not an insurance product nor does it provide medical diagnoses. Results will not be shared with Prudential and will not increase or decrease policyholder premiums.

Can I add my family?

Yes. We welcome Prudential policyholders, family members, and friends in approved states.

State Availability: AL, AR, AZ, CT, GA, IL, IN, IA, KS, KY, MD, MN, MS, NE, NJ, NM, ND, OH, PA, SC, SD, VT, WI, WY

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